Lenovo New Smartphone Portfolio
Lenovo Launches New Smartphone Portfolio
Differentiated product lines offer performance enhancements tailored for distinct customer segments
LAS VEGAS– January 7, 2013: Lenovo (HKSE: 992) (ADR: LNVGY) today announced at the2013 International Consumer Electronics Show
a full lineup of new smartphones, designed specifically for different
types of customers from entry-level and young professionals to advanced
users. The portfolio, which includes five new models, will be available
in China and select global markets from January 2013. Each product from
the range offers a specific configuration tailored for a distinct user
group, with leading specifications in their class and pricing that is
competitive.
The range starts with two new
S-series smartphones, packed with multimedia and entertainment features.
These models are designed for young, urban professionals, with special
attention paid to design and optimization for apps favored by these
users. There is also a new model from the P-series for professionals,
featuring long battery life, special security and anti-virus features.
The range concludes with two new A-series models, featuring advanced
smartphone functions at an affordable price for new users and the
budget-conscious. The entire portfolio features dual-SIM slots, larger,
higher resolution displays and enhanced specifications.
“For
smartphone users, one size does not fit all,” commented Liu Jun,
president MIDH and senior vice president Lenovo Group, “We’ve learned
from our customers, and we know they have many different, unique reasons
for selecting Lenovo smartphones. Our new portfolio, features devices
designed to please and amaze a wide range of customers globally, with a
phone for every user.”
S890, Optimized for Entertainment
Young
consumers of the “digital native” generation have high demands for
their digital products. Not only do devices need to offer the latest
technology and strong performance, but they must look good as well. The
S890 excels on all these fronts. The phone sports a 5-inch 960x540 qHD
screen, for crisper images and more viewing area to share videos and
hi-definition photos with friends. An 8MP auto-flash camera,
complemented by Lenovo super camera software, takes photos in low light
and allows photo in video and complex photo-editing. All of these
functions are packed into a super-slim (9.3mm, .36-inch) and lightweight
(176g, 6.2 ounces) package, sporting a uniquely elegant “loop” design
that makes the product feel thinner and sexier.
S720, Multimedia Workhorse
Young
urbanites are constantly using their smartphones to view, edit and
share multimedia content and the IdeaPhone S720 is tailor-made for these
consumers. In addition to key multimedia enhancements like built-in
Dolby Digital Plus and Super Camera software, the S720 optimizes the
value of its configuration with a dual-core MTK CPU for enhanced
performance and a 2000mAh battery to ensure the phone can easily handle
greater power demands. The 4.5-inch 960x540 IPS display ensures that
photos taken with the 8MP front camera or the 1MP rear camera can be
viewed easily from wider angles, while dual SIM functionality provides
easy switching from home to office networks for sharing. All of this is
packed into a slim, 9.9mm (.39-inch) package with a unique “Loop”
design, and comes in three color options so you will always look stylish
while enjoying a full multimedia experience.
P770, Professional Business Device
Businesspeople
demand more from their smartphones: more talk time, more security, more
reliability and more options. The IdeaPhone P770 is a perfect
complement for today’s always-connected, frequently traveling global
executive. Sporting a 3500mAh battery with enhanced power management
software, the P770 delivers up to 30 hours talk time between charges,
while a unique, “genuine battery detection” function ensures P770 users
get the most from their phone. In fact, with USB on-the-go, the P770 can
even serve as a charger for other devices, while easily sharing files
and data secured by native anti-virus software. Dual SIM capabilities
allow you to move seamlessly across networks wherever your job may take
you.
A800, All-Round Entry-Level Smartphone
The
A800 strikes a strong balance between performance and price, granting
users access to a range of specs that have normally been reserved for
much more expensive phones. With a dual core, 1.2GHz CPU and dual SIM
slots for switching between data plans on the go, the A800 is a solid
performer for work and play. A 4.5-inch FWVGA display, accompanied by a
2000mAh battery, ensures the A800’s performance stands up for photo
sharing, games and web-browsing. Best of all, the A800 offers all of
this in an affordable package, making it an ideal choice for first-time
smartphone users or those seeking an all-round performer on a budget.
A690, Balance and Value
The
IdeaPhoneA690 challenges preconceptions about what can be offered with
an entry-level smartphone. The phone is the first in its class to break
the 1GHz barrier, offering speed and responsiveness previously unheard
of for the most affordable phones. With a 4.0-inch 800X480 WVGA screen,
which also surpasses the competition, the A690 delivers an enhanced
viewing experience with sharper resolution. The ergonomically designed
A690 feels great in the hand and also offers dual SIM capability so
users can select the most cost-effective data plan for their changing
needs.
Product images, specs and videos are available for download here:
Pricing and Availability1
The
newest phones from the IdeaPhone portfolio will be available in China
and select regional markets beginning January. Pricing for models varies
according to market and model.
1Prices do not include tax or shipping and are subject to
change without notice and is tied to specific terms and conditions.
Reseller prices may vary. Price does not include all advertised
features. All offers subject to availability. Lenovo reserves the right
to alter product offerings and specifications at any time without
notice.
Data taken from http://news.lenovo.com/news+releases/lenovo-launches-new-smartphone-portfolio.htm (accessed on Jan 11, 2013)
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